Every year, more and more acres of native wildflower habitats in the Northern Great Plains are lost threatening the wildlife that inhabits those areas. Air Wick recently announced its commitment to help restore and protect native wildflowers. Through a partnership with World Wildlife Fund (WWF), Air Wick Scented Oils will reseed one billion square feet of native wildflowers and grassland habitats in the Northern Great Plains over the next three years, the largest single corporate contribution for World Wildlife Fund’s Northern Great Plains program.
“Nature is a key element of Air Wick’s authentic fragrances, which bring an elevated sensory experience to more than 70 million households across the country,” said Chris Tedesco, General Manager of US Marketing, Hygiene at RB. “These reseeding efforts in partnership with WWF will drive meaningful change to protect nature, and we hope to empower the public to spend more time outdoors and take action to protect the world around them. By planting just one square foot of wildflowers in local communities across the country, together we can give back and help nature thrive.”
This joint effort between Air Wick and WWF will raise awareness of the critical need for more wildflower habitats and encourage the public to take part in improving local and national biodiversity.
“The Northern Great Plains provides a rich and diverse environment for both wildlife and wildflowers to thrive. But this critical grassland ecosystem is one of the most threatened habitats in the world, and we’re losing hundreds of thousands of acres annually to plow-up from expanding row crop agriculture,” said Martha Kauffman, Vice President, World Wildlife Fund Northern Great Plains Program. “Our collaboration with Air Wick Scented Oils will provide essential support to restore healthy native grasslands and provide habitats for pollinators and wildlife.”
On their journey to become a more sustainable and environmentally conscious brand Air Wick remains committed to creating and releasing responsibly sourced scents, including its new range of scented oils which are crafted with more natural ingredients and the Botanica by Air Wick Collection which sets a higher standard within the air care category with its responsibly sourced ingredients.
“At RB our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. This embodies our commitment to operate responsibly and sustainably, while innovating our products to improve the lives of consumers,” said Sonia Thimmiah, Head of Sustainable Brands and Customer Partnerships at RB. “We are thrilled by the partnership with WWF to bring life and biodiversity back into local communities and raise awareness of the prominent need for more wildflower habitats.”
Air Wick is also encouraging consumers to get involved by planting one square foot of native wildflowers in their own communities. It might seem small, however, it can help provide food and resources for local wildlife and help revitalize the environment for miles around.
For more information on Air Wick Scented Oils and WWF’s reseeding initiative and to find which wildflowers are native to your community, visit www.airwick.us/mission.
