Nothing can prepare you for the birth of a preterm baby. To help NICU parents receive critical emotional and mental support, Huggies and nonprofit organization Hand to Hold unveiled an innovative mobile app.
The new app provides interactive and personalization features that allow NICU parents to connect 1:1 with Hand to Hold’s team of Family Support Specialists (Mental Health Peer Support Certified NICU graduate and bereaved parents) to receive critical emotional and mental support. Thanks to Huggies, all support through the Hand to Hold app is free to NICU parents and available in both English and Spanish.
The Hand to Hold app includes:
- Access to 1:1 support from Family Support Specialists (previously only available in hospitals)
- Private virtual chat community with other NICU Parents
- Resource library curated to your personal profile
“Creating a mobile app is essential to help eliminate barriers to support for all NICU parents,” said Kelli Kelley, Hand to Hold Founder and CEO and NICU parent. “This app will provide access to emotional care for NICU parents regardless of financial means, cultural barriers and other inequalities in the healthcare industry.”
“Huggies is incredibly proud to partner with Hand to Hold to help parents navigate the unknowns of a NICU journey,” said Sarah Inbau, Huggies North America Brand Manager and NICU parent. “Many of us at Huggies have been NICU parents and have experienced the emotional impact of a NICU stay. While no two experiences are the same, the personalized support Hand to Hold offers parents through this new app is transformative and we’re honored to be able to help more parents.”
The Hand to Hold app is free, courtesy of Huggies and can be downloaded on Google Play or the Apple App Store.
