Wishes are coming true, one cookie at a time. Keebler has partnered with Make-A-Wish to create even more Elfin’ magic.
Jessa, a 7-year-old who battles a complex nervous system disorder, had one wish. She wanted to spread magic and reign as the queen of the Queen City, in Charlotte, North Carolina. Thanks to Make-A-Wish, her wish came true. Keebler is bringing her story to life in a nearly 2-minute long “Dunkumentary” – about the average time it takes someone to eat two cookies with a glass of milk – a touching animation for families to enjoy together.
Keebler is inviting fans to join the elves in the Hollow Tree for the first interactive experience in the brand’s history. Once inside, experience the magic of Keebler and Make-A-Wish’s partnership with Ernie and the Keebler Elves as your guides. Watch the Dunkumentary, uncover other wish kids’ stories, click to donate to the cause and learn all about the Keebler cookies – and where you can find them.
All you need to do is scan the QR code on specially marked packages of Keebler cookies to be transported into the Hollow Tree, through the use of AR and experience the magical world of the Keebler Elves.
“Giving back moments of joy and magic is central to what Keebler stands for as a brand and we loved bringing Jessa’s story to life,” said Ryan Nolan, Brand Manager, Keebler. “We are honored to partner with Make-A-Wish to support the work that they do helping children, like Jessa, by spreading a little magic to families in need.”
“For more than 40 years, Make-A-Wish has been bringing hope and joy back into the lives of children with critical illnesses and their families,” said LuAnn Bott, vice president of corporate partnerships and revenue services at Make-A-Wish America. “We are grateful to continue our partnership with Keebler to bring the power of wishing to children and their families when they need it most.”
Visit Keebler to learn more or to make a donation to Make-A-Wish.
