Since the beginning Barbie has empowered girls to explore their limitless potential. Mattel is kicking off Barbie’s 65th anniversary celebration with the 2024 Role Model dolls. The collection recognizes a global lineup of women sharing stories of empowerment and impact across generations.

The eight one-of-a-kind dolls are not for sale but are meant to introduce girls to the remarkable stories of these global role models.

“Barbie’s story has never been just about her. It’s about the countless young kids she’s inspired and the millions of stories she helped them imagine along the way,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls. “For the past 65 years, Barbie has used her global platform to empower girls to dream big, explore their limitless potential, and direct their own narrative to shape their future. As we celebrate this milestone anniversary, we recognize over six decades of stories Barbie has helped write and the doll that continues to give everyone the opportunity to dream – and dream big.”

Along with the new role models, Mattel is also introducing a 65th anniversary collection including a collection of dolls revisiting some of the most popular career dolls from Barbie’s impressive resume and introducing new celebratory and Fashionista dolls inspired by classic Barbie looks throughout her history. 

There is also a new signature collectible offering inspired by the original 1959 Barbie doll, dressed in a classic couture gown featuring white and black stripes, celebrating the iconic black and white striped bathing suit.  

Stay tuned for more than 40 brand partners across fashion, food, location-based entertainment, and publishing, and even more activities through the Fall.