The 63rd GRAMMY Awards are happening this weekend. Just as the show has needed to adapt to our unique circumstances, the official GRAMMY Gift Bag has evolved as well. This year’s Gift Bag exclusively features brands embracing diversity, inclusion, equity and philanthropy.
Awarded by the Recording Academy and Distinctive Assets, this year’s Presenters and Performers will be treated to a bevy of family-friendly gifts including the Positivity Cookie Kit from Baketivity, the anti-racist children’s book Change-Maker Village from Once Upon a Blume, colorful friendship bracelets from Hayley’s Bracelets, a copy of 100 Days Inside, a year-long membership to the Canticos bilingual learning app, engaging games from Exploding Kittens, and the BriteBrush GameBrush.
Distinctive Assets founder Lash Fary notes, “We are proud to have curated our most inclusive gift bag yet, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, age, persons with disabilities and beyond. These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large. This was a year to focus on something bigger than the quantity of items or a price tag.”
The full preassembled GRAMMY Gift Bag is presented by Miage transformative skincare and features Bonfire x Trevor Noah Foundation collaborative t-shirts + totes, Prince of Peace Ginger Chews + Honey Crystals, Tiger Balm Pain Relieving Patches and GRAMMY Museum COLLECTION:live. The #GRAMMYGiftBag will also include items from BACARDÍ Rum, Baketivity, Bishology, BriteBrush GameBrush, British M, Canticos, Chubby Chipmunk, Cloud Water + Immunity, Converse Eyewear Collection from Marchon Eyewear, Cozy Earth, Cup of Té, Exploding Kittens, frank green, G-Labs, Gabriel & Co, Goldshield, The Green Garmento, The Happiness Planner, Hayley’s Bracelets, HFactor Hydrogen Water, HGC Apparel, Hot Head by Thermal Hair Care, Hotsy Totsy Haus, Karma Nuts, Masktini, Music Connection, No Fine Print, Change-Maker Village from Once Upon a Blume, 100 Days Inside, Oxygenetix, PETA x Save the Duck, Purely Elizabeth, Raise the Standard Apparel, RH45, Rita Hazan, Ruffles, Signed by McFly, Soapy Faith, Soul Shropshire, T2 Tea, Tiny Travelers, Tractive, Trust Me Vodka, Unis Brands, VALUED 365 Elite Membership, Wags Cookies, Whisps Cheese Crisps and 99GUARD.
The 63rd GRAMMY Awards will be held on Sun., Mar.14, 2021, and will be broadcast live on the CBS Television Network at 8 p.m. ET / 5 p.m. PT.
