Head over to the cookie aisle! You can still enjoy the taste of home-baked cookies without turning on the oven. Pillsbury’s new line of Soft Baked Cookies is ready to eat straight from the package. The cookies are made using a blend of real butter and shortening to achieve the ultimate soft texture.
Pillsbury’s Soft Baked Cookies come in four homemade inspired flavors including:
• Chocolate Chip: A familiar, fan-favorite made with real chocolate chips
• Confetti: Everything you love about a birthday cake, but in a cookie
• Sugar with Drizzled Icing: A classic flavor topped with icing
• Peanut Butter with Chocolatey Drizzle: The perfect combination of real peanut butter and chocolatey goodness
“Pillsbury is a beloved baking brand that has been around for more than 100 years, but its products have never been in the cookie aisle until now,” said Jeff Caswell, president of General Mills Snacks Division. “While our fans love baking Pillsbury products in the oven, our consumer research indicates there are times that a ready-to-eat cookie is preferred. We focused on launching Pillsbury Soft Baked Cookies for that quick treat, knowing there is not always time for baking.”
Pillsbury Soft Baked Cookies will be available in Walmart stores this March (fans can preorder on Walmart.com starting March 10) and at other retailers nationwide starting in April. Each package of Soft Baked Cookies includes 18 snackable-sized cookies at a SRP of $3.69.
