Cue the nostalgia. Pizza Hut is transporting us back to our childhood. Their “Newstalgia” campaign puts a contemporary twist on celebrating all the things people love and associate with the brand – from Book It! pins, classic arcade games, red cups and Tiffany-style lamps and of course, iconic Pizza Hut pizzas.
Pizza Hut is teaming up with PAC-MAN to bring the Old School back in a new way. Starting today the brand is releasing a limited-edition pizza box with a PAC-MAN level printed right on it that allows fans to play an augmented reality version of the game using their smartphones.
As an added bonus, fans have the chance to win their very own custom Arcade Up PAC-MAN game cabinet just by playing the AR game and sharing their score with @PizzaHut on Twitter using #PizzaHutARcade #Sweepstakes. Pizza Hut will then randomly select one lucky winner on Apr. 3, National PAC-MAN Day.
“PAC-MAN’s design and creation was inspired by the shape of a pizza with a slice taken out of it, making this partnership so appropriate for the PAC-MAN brand,” said Yutaka Fuse, Head of Licensing and Branding at BANDAI NAMCO Entertainment Inc. “PAC-MAN games and Pizza Hut pizzas occupy a special place in many people’s memories; we’re excited to have the opportunity to create fun memories for a new generation of PAC-MAN and Pizza Hut fans through this collaboration.”
Pizza Hut has joined forces with actor and comedian, Craig Robinson who will be the face of Pizza Hut, and the campaign for the rest of the year.
“Everyone has their own special Pizza Hut memory – from being a BOOK IT! kid or grabbing post-game pizza with your little league buddies,” Robinson said. “Growing up in the 80s, mine was going into Pizza Hut and devouring those little PAC-MAN dots just like I did my pizza. Those arcade games in the restaurant – there was nothing better as a kid.”
“There aren’t many brands with more iconic elements than us, whether it’s the red cups, checkered tablecloths, connection to pop culture and entertainment – like PAC-MAN – or our iconic Pan Pizza,” said George Felix, Chief Marketing Officer, Pizza Hut. “As we look to connect with a new generation of pizza lovers, we are tapping into those things that make Pizza Hut great in a modern and relevant way.”
