Bring the magic of Disney home. Smart home fragrance company, Pura announced the launch of fragrances inspired by Frozen 2. This marks the first of many Pura fragrances in collaboration with Disney planned for this year. 

Pura’s diffuser gives users the freedom of controlling scent intensity, swapping between two fragrances of choice, and setting custom scent schedules all within the Pura app. Each Pura device discreetly plugs into the wall, allowing for premium scent diffusion while adding a sleek touch to home decor. The device also has a colorful smart night light feature which, when combined with the scent experience, lets users personalize their home ambiance. Pura fragrances are pet and kid friendly.

“Working with Disney is a dream come true for the Pura brand,” says Pura Co-Founder Richie Stapler. “Bringing some of Disney’s most beloved characters and stories to life through scent was a fun experience that we hope fans enjoy.” 

Frozen Pura

Elsa Journeys to Ahtohallan: Travel down the frozen river of memory to Ahtohallan with Glacial Element. A bright top of chilled sparkling lemon, blackberry nectar and citrus zest evoke favorite movie moments such as when Elsa and Nokk charge through icy waters. Frozen vanilla, creamy blonde woods and gentle iris bring the sweet, comforting feeling that true love conquers all. 

Frozen Pura

Anna and Olaf in the Enchanted Forest: Meander through misty fog in the Enchanted Forest, ruled by the elemental spirits earth, water, wind, snow and fire. Mossy woods and Tamarak trees are met by the alluring aroma of juniper berries and birch leaves for a truly multi-faceted sensorial experience.  

These fragrances retail for $16 each or $80 for the set, including the Pura device and two fragrances, are available at TryPura.com.