Are you feeling salty about March Madness outcomes? Starting today, Reese’s will be joining the salty conversations that are bound to come up about basketball. Plus, throughout the tournament, fans will have the chance to win Reese’s biggest and saltiest treat ever created – Reese’s Big Cups with Pretzels.
Beginning at tip-off and throughout March Madness, Reese’s wants to make light of those bracket busting moments. Fans who follow and retweet @Reeses or use #SaltyReeses and #Sweepstakes when prompted by designated Tweets on Reese’s Twitter account will be qualified to win. You have to be quick because they will only be open for 10 minute periods.
“In a year that has given us way too many reasons to be salty, the Reese’s brand is giving fans a voice to share their saltiness. And what better time than one of the saltiest seasons of the year, March Madness,” said Margo McIlvaine, Reese’s Brand Manager. “From bracket fails to epic upsets, we will be right there with fans reveling in the saltiness and giving fans something sweet (and salty) to numb the pain – our new Reese’s Big Cups with Pretzels.”
Starting tomorrow March 18th and throughout the tournament, 1,200 lucky fans each will win one pack of delicious Reese’s Big Cups with Pretzels – just a bit saltier than the classic Reese’s Peanut Butter Cup.
In addition to the giveaway and to spread the love, a few salty college towns may get a pallet of Reese’s Big Cups to sweeten any disappointment they may be feeling around the tournament.
