Squish in! Jazwares, along with Kellytoy, announced the launch of an all-new colorful and squishy brand extension called Squishville. Select items are available now at Amazon and Hot Topic, with additional rollout at Claire’s this month, Walmart in April and Target in June.
The launch of Squishville comes at a time when the popularity of Squishmallows is at an all-time high. Since their debut in 2017, more than 73 million of the loveable, delightful Squishmallows have found a home with toy lovers and collectors of all ages and have quickly grown into a TikTok toy sensation with more than one billion organic video views on #squishmallows (and related) video tags.
The extensive line of 2” mini-collectible plush characters, and imaginative range of environments, playsets, vehicles, and related accessories will allow children to play along with their squish squad like never before. Over 150 characters in this new 2” scale will be available by the end of the year, including unique minis to fuel collectability, along with a huge assortment of new characters.
The Squishville products available at launch feature mini collectible plush, vehicles, and playsets including:
Squishville Mystery Mini-Squishmallow with Fashion Item
Squishville Mini-Squishmallow with Vehicle (Planes, Cars and Carriages)
Squishville Mini-Squishmallow 4-Pack
Squishville Mystery Mini-Squishmallow 6-Pack
Squishville Play Scene Assortment
Laura Zebersky, president of Jazwares said, “As momentum around the Squishmallows brand continues to thrive, we are thrilled to take this globally adored line to a whole new level with the release of Squishville. Squeezable and stylish with big personalities, fans will love these must-have additions which allow consumers to ‘Squad Up’ and ‘Squish In’ with their favorite Squishmallows.”
Additional products including other mini Squishmallow packs and accessory sets will debut throughout the year.
