Is your underwire poking you? ThirdLove has partnered with Harmon Brothers to implore you to break up with your bad bras. ThirdLove’s “Your Boobs Deserve ThirdLove” campaign serves as a comedic reminder to all women that your one true fit is out there.
If you are in a bad “bra-lationship” there is still time to find true love with ThirdLove.
“With the vast majority of women wearing the wrong bra size, we’re thrilled to work alongside the creative masterminds at Harmon Brothers, whose humorous and relatable perspective easily takes the pain out of finding the perfect bra and giving your boobs the ThirdLove they deserve.”
ThirdLove’s data has found that over 70% of women are wearing the wrong bra size. “Your Boobs Deserve ThirdLove” reflects the frustrations so many women have experienced while wearing ill-fitting bras. ThirdLove wants to fix these issues and ensure that everyone has access to beautiful bras that are comfortable too.
“Our special approach to comfort and fit rely on education, and ‘Your Boobs Deserve ThirdLove’ gives us a fun and refreshing opportunity to share the importance of having a well-fitting bra, and the key factors women should keep in mind while bra shopping,” said Heidi Zak, ThirdLove’s Co-founder and CEO. “With the vast majority of women wearing the wrong bra size, we’re thrilled to work alongside the creative masterminds at Harmon Brothers, whose humorous and relatable perspective easily takes the pain out of finding the perfect bra and giving your boobs the ThirdLove they deserve.”
To find the best fit of curated bra and underwear options, shoppers can use ThirdLove’s new 3D fit experience called The Fitting Room.
