In celebration of Whole Foods Market’s Beauty Week, experts on the Trends Council have unveiled their annual list of top 5 clean beauty trends for the year: Beauty Goes Waterless, Multitasking Balms, Juiced-Up Skin Care, Upcycled Beauty and Stressed Skin, Meet Ramped-Up Remedies. Plus, they’re all on sale!
The full range of beauty products will be 25% off (plus an extra 10% for Prime Members) from Wed., Mar. 10, through Tue., Mar. 16.
In addition, Whole Foods Market’s highly anticipated Beauty Bags are back and will be available in limited quantities in stores only, starting Fri., Mar. 12. This year, shoppers can choose from two curated options: The Glow-Up Beautiful bag and The New Essentials bag. Valued at more than $135 these bags retail for just $20 each.
“The beauty industry has seen significant consumer shifts this year due to COVID-19, and our trends are a true reflection of these changes,” said Amy Jargo, Global Beauty Buyer at Whole Foods Market. “Customers are looking to streamline their beauty routines, while also seeking out brands that align with their values like those that limit their environmental impact with waterless and upcycled products. Beauty Week is the perfect time for customers to try these trending ingredients and products at a great discount.”
Whole Foods Market’s top five beauty trend predictions for 2021:
Beauty Goes Waterless
Save shelf space and reduce water while hydrating hair and skin.
Try the Trend: HiBAR Moisturizing Shampoo & Conditioner; Pacha: Hydrate 2-in-1 Shampoo & Conditioner Bar, Clarify 2-in-1 Shampoo & Conditioner Bar; Nude & Crude Shower Powder: Tranquilizing Lavender Body Cleaning, Purifying Peppermint Body Cleaning; hello Antiplaque + Whitening Toothpaste Tablets; Moon Valley Herbal Shampoo Bars: Peppermint and Siberian Fir (available only in Whole Foods Market’s Pacific Northwest Region)
Multitasking Balms
Balms have been reimagined to do it all — lips, cheeks and cuticles.
Try the Trend: Pacifica Vegan Care Balms: Vanilla Sheer, Coconut Sheer; evanhealy Balms: Blue Cactus Cooling, Rose Vetiver Harmonizing, Patchouli Frankincense Rejuvenation; Earth Tu Face Geranium + Vetiver Skin Stick (available only in Whole Foods Market’s Northern California Region)
Juiced-Up Skin Care
Juicing fruits and veggies isn’t the only way to incorporate more of them in your daily routine. Produce-aisle favorites are now playing starring roles in new beauty products. New skincare and self-care essentials will make you rethink how to take full advantage of top superfoods. From celery and mushrooms to blueberries, who knew that your go-to ingredients for juices, smoothies and salads could help your skin appear a little brighter and firmer?
Try the Trend: cocokind: Pore Refining Concentrate with celery, Texture Smoothing Cream with celery; ACURE: Seriously Soothing Blue Tansy Jelly Mask made with blueberry extract, Brightening Vitamin C Jelly Mask made with banana flower extract; Four Sigmatic Adaptogen Beauty with Tremella; Vital Proteins Peach Mango Morning Get Up & Glow Powder (coming spring 2021); DERMA E Ultra Hydrating Alkaline Cloud Cleanser with tremella mushroom; Yes To Avocado: Cream Mask, Cream Cleanser and Eye Cream
Upcycled Beauty
Give food waste new life with these upcycled beauty products.
Try the Trend: UpCircle: Herbal Blend Face Scrub made with repurposed coffee grounds, Face Serum made with coffee oil extracted from repurposed coffee grounds, Cleansing Face Balm made with repurposed apricot stone powder, Face Moisturizer made with repurposed argan shell powder, Eye Cream made with repurposed maple bark extract and coffee extract
Stressed Skin, Meet Ramped-Up Remedies
Clean beauty remedies are here to rescue your skin. Say bye bye to mask-ne!
Try the Trend: FACETORY: Soothe Me Tea Tree Skin Clearing Mask, Let’s Talk Detox Purifying Pore Mask; Alba Botanica Acnedote Pimple Patches; Pacifica Glow Baby Super Lit Booster Serum; Weleda Clarifying Gel Cleanser
Whole Foods Market’s standards go beyond typical “clean beauty” claims. The brand has banned over 100 ingredients, including parabens, phthalates, microbeads and triclosan from all beauty and body care products they sell. Additionally, Whole Foods Market requires third-party certification for organic label claims on personal care products, as there are no mandatory government standards for “organic” claims on body care products.
