As the number one Halloween brand, Reese’s wants to engage fans with their new Skeletons ad.   But, that’s not all. The brand is giving fans a chance to dance this season with their #ReleasetheReese Challenge

In partnership with YouTube Shorts and TikTok, some of your favorite viral creators came together to take on the challenge and celebrate the greatest season of all. Featuring “Maureese” the dancing skeleton along with the iconic track, “Release the Beast” from Breakwater Reese’s asks fans to show off their dance moves and their love of Reese’s with the “#ReleasetheReese challenge.

Fans can visit @reese’s on TikTok and Youtube Shorts to see how fans took part in the Reese’s Dance Challenge.

Reese’s lovers can make sure they have everything they need for #ReesesSZN, when they shop Hershey’s fan-favorite new and returning products on shelves now, including NEW Reese’s Skeletons, Assortment Bags featuring Reese’s favorites, Reese’s Pumpkins and more.