Get your snowballs ready. M&M’S highly anticipated White Chocolate Pretzel Snowballs flavor has hit store shelves nationwide and the news just got sweeter. Fans can participate in a digital snowball fight and get a chance to win a year’s supply and more!

Now through Nov. 28, fans can visit M&M’S Instagram or Twitter and “hit” their friends with a digital snowball by commenting on the post and tagging a friend. Fans will have the chance to win a $500 gift card, an exclusive first taste of upcoming M&M’S product, and a year’s supply of the new, limited-edition M&M’S White Chocolate Pretzel Snowballs.


“Perfect for holiday candy bowls, cookie baking, gingerbread house decorating, and more, our seasonal innovations help to deliver better moments with friends and family,” said Tanya Berman, Seasonal Marketing for Mars Wrigley. “This year, our digital snowball fight offers a way for everyone to get in on the fun and make each other’s season a little bit brighter.”

Created exclusively for the 2021 holiday season, M&M’S White Chocolate Pretzel Snowballs are the perfect balance of salty and sweet. Combining a rich, white chocolate shell with a crunchy, pretzel-filled center the M&M’S variety is currently available at retailers nationwide and on in a Single (1.14 oz.), Share Size (2.83 oz.) and Laydown Bag (7.44 oz.).

For more information on the M&M’S White Chocolate Pretzel Snowballs National Sweepstakes and full contest rules please visit M&M’S on Twitter and Instagram. For more information on the White Chocolate Pretzel Snowballs visit